MBYOB Dashboard

Team 12A · A

Cherysh

Imitation Jewellery & Gift Hampers · Mentor Krishna Kashyap · Founder Naman Mehta

TrackerWebsiteInstagramFacebook

Revenue

₹2,00,038

Verified ₹0

Profit

₹67,187

Margin 33.6%

Week 10

₹6,350

739 units total

Cash on hand

₹96,897

Capital drawn ₹30,000

AOV

₹827

242 paid orders

Customers

238

2 repeat orders

Spend

₹1,33,141

Marketing ₹11,978 · COGS ₹1,11,166

Deliverables

0%

0 of 31 approved

Cash flow

Weekly money in vs out

Mix

Channel split

  • Online₹1,695 · 1%
  • Offline PopUp₹6,980 · 3%
  • Offline Direct₹29,823 · 15%
  • B2B₹98,540 · 49%
  • Mesa Flea₹63,000 · 31%

Team

Members

  • FounderNaman Mehta
  • Brand & MarketingAakanksha Kadoor Bhat
  • Tech & Productshri jambhale
  • Finance & StrategyDaanish Ahmed
  • Ops & LogisticsRutvi Mehta

Data health

Sync status

OKLast sync 25 Oct · 03:23 pm (today)

Daily rows

300

Deliverable rows

31

Bad dates

0

Amounts cleaned

0

Missing units

0

Unknown channel

0

Evidence

Deliverables

Evidence
W1 — Launch & team formationTeam of 5 formed and the five roles assigned (Founder, Branding & Marketing, Tech & Product, Finance & Strategy, Operations & Logistics).23 Aug 2026SubmittedNot reviewedTeam of 4 formed: Naman Mehta (Founder), Daanish Ahmed (Finance & Strategy), Rutvi Mehta (Operations & Logistics), Aakanksha Bhat (Brand & Marketing). Tech & Product role currently vacant.
W1 — Launch & team formationOne-minute idea pitch delivered to the cohort.23 Aug 2026SubmittedNot reviewedIdea pitch video: Idea_pitch_video_25-Aug-2026.mp4 (recorded 25 Aug 2026). Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W1 — Launch & team formationLinkedIn post on 'starting something new' published by every founder.23 Aug 2026SubmittedNot reviewedLinkedIn post by Naman Mehta, 25 Aug 2026 (#BYOB #FounderJourney): https://lnkd.in/p/gpYgH9V5
W1 — Launch & team formationPre-work for the Evidence Before Ideas workshop completed.23 Aug 2026SubmittedNot reviewedEvidence Before Ideas pre-work deck: Cherysh_market-research_deck.pptx (last saved 25 Aug 2026, before the 6 PM deadline). Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W2 — Problem discoveryMinimum 50 customer interviews completed and documented in the template.30 Aug 2026SubmittedNot reviewedCustomer_Interviews_Part_2_Naman.xlsx: 90 customer interactions (40 survey responses + 50 conversations); interview log dated 26 to 29 Aug 2026. Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W2 — Problem discoveryMarket-research pitch deck submitted.30 Aug 2026SubmittedNot reviewedMarket-research pitch deck: Cherysh_market-research_deck.pptx (Team 12A, Mesa BYOB). Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W2 — Problem discoveryBusiness handles live: Instagram, LinkedIn, Facebook page and Facebook Marketplace.30 Aug 2026OverdueIn progressNot reviewedInstagram: https://www.instagram.com/_cherysh_._/ | LinkedIn page: https://www.linkedin.com/company/143784084/ | Facebook page: https://www.facebook.com/profile.php?id=61594076138342 (catalogue of 99 products connected, new posts published 7 Oct 2026) | Facebook Marketplace: not live. Facebook blocked new Marketplace listings from 21 Sep 2026 (policy block, still in place on 7 Oct 2026), so we are selling through Facebook Page posts, Instagram and cherysh.in instead.
W2 — Problem discoveryLanding page live and collecting pre-orders.30 Aug 2026SubmittedNot reviewedProof
W2 — Problem discovery3 'we're building something' template posts published.30 Aug 2026SubmittedNot reviewed3 of 3 published on Instagram, all 9 Sep 2026: (1) coming-soon carousel https://www.instagram.com/p/DdD9lJAD-K1/ (2) launch reel https://www.instagram.com/reel/DdD9p1VvykW/ (3) founder reel building Cherysh https://www.instagram.com/reel/DdECah9PaFE/
W2 — Problem discoveryLinkedIn post on market research, and 'A day in the field' content shot.30 Aug 2026SubmittedNot reviewedLinkedIn posts by Naman Mehta: starting BYOB, 25 Aug 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7497885083517870081/); market and field day at Chickpet, 1 Sep 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7500575913554624512/); pitch and first results, 18 Sep 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7506637546928443392/); Flea Market results, 5 Oct 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7512949369193566209/). 4 posts in total.
W3 — Problem solutioningLanding page published on your own domain with a 'reserve yours' pre-order flow.06 Sept 2026SubmittedNot reviewedProof
W3 — Problem solutioningMeta Ads Manager set up with an active ad account, and a smoke-test ad set running.06 Sept 2026SubmittedNot reviewedMeta ads running: boosts paid by UPI Rs 573 (9 Sep) and Rs 570 (10 Sep) to Facebook India Online Services; Meta A/B test created and cancelled 10 Sep 2026
W3 — Problem solutioningMinimum 50 pre-orders captured on the landing page.06 Sept 2026OverdueIn progressNot reviewed4 paid orders on our own store so far, 3 paid online via Razorpay/UPI and 1 paid in cash (Admin dashboard, cherysh.in/admin): CH-TCE7JU Rs 280 (18 Sep 2026), CH-62709A Rs 750 (26 Sep 2026), CH-A3AFB4 Rs 550 after discount, paid in cash (23 Sep 2026), CH-55F7BE Rs 380 (6 Oct 2026). Interest form: 40 responses from 91 visits (pitch deck slide 8). Target of 50 not yet met.
W3 — Problem solutioningTop-3 competitor analysis submitted as a deck.06 Sept 2026SubmittedNot reviewedTop-3 competitor analysis deck: Competitor_analysis_deck.key, last saved 7 Sep 2026. Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W3 — Problem solutioningCompany name finalised. Brand and packaging guidelines completed.06 Sept 2026SubmittedNot reviewedCompany name: Cherysh. Brand and packaging guidelines: Brand_guidelines.pdf (logo, colour palette), saved 10 Sep 2026. Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W3 — Problem solutioning5 posts live on Instagram following the new brand guidelines; all handles updated.06 Sept 2026SubmittedNot reviewed7 posts and reels published on Instagram on 9 Sep 2026 (9 live by 18 Sep): https://www.instagram.com/_cherysh_._/
W3 — Problem solutioningVendors identified and unit economics drafted (selling price, landed cost, contribution margin).06 Sept 2026SubmittedNot reviewedVendor: Mehta Jewellers (99 items, Rs 19,700). Unit economics: Cherysh_Unit_Economics.xlsx (selling price, landed cost, contribution margin). Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W3 — Problem solutioningA day in the field' reel live, plus a LinkedIn post on building your own brand.06 Sept 2026SubmittedNot reviewedLinkedIn posts by Naman Mehta: field day at Chickpet, 1 Sep 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7500575913554624512/); building Cherysh, pitch and first results, 18 Sep 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7506637546928443392/); Flea Market and first 4 Oct results, 5 Oct 2026 (https://www.linkedin.com/feed/update/urn:li:activity:7512949369193566209/). Field-day reel (Day 1 - Building Cherysh, Chickpet edition), Instagram 9 Sep 2026: https://www.instagram.com/reel/DdD-BmOPytQ/
W4 — Content & idea finalisationMILESTONE — Pitch deck presented on Idea Finalisation Day.12 Sept 2026SubmittedNot reviewedPitch deck presented at Product Showcase Day, 12 Sep 2026: Cherysh_Pitch_Showcase_12-Sep-2026.pptx. Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W4 — Content & idea finalisation5 competitor accounts studied; 3 reels broken down by hook, script, format and CTA.13 Sept 2026OverdueIn progressNot reviewedPart 1 done (5 competitors studied): Competitor_analysis_deck.pptx covers Voylla, Rubans, Priyaasi/Sukkhi, IGP and FNP (price band, positioning, gap), also submitted under W3.4. Part 2 pending: 3 competitor reels still to be broken down by hook, script, format and CTA.
W4 — Content & idea finalisationJourney reel live. 10 total posts live on Instagram.13 Sept 2026SubmittedNot reviewed14 posts and reels live on Instagram (checked 16 Oct 2026) (7 on 9 Sep, 2 on 18 Sep, 3 on 21, 22 and 25 Sep 2026): www.instagram.com/_cherysh_._/. The 10 post target is met; the journey reel is still to be confirmed.
W4 — Content & idea finalisationVendor closed and signed, sample in hand, pricing finalised.13 Sept 2026SubmittedNot reviewedSupplier: Mehta Jewellers. Stock of 99 items bought (Rs 19,700; Rs 6,000 paid 18 Sep 2026, UPI 662755859685). Prices set on the store.
W4 — Content & idea finalisation100 pre-orders on the landing page.13 Sept 2026OverdueIn progressNot reviewed4 paid orders on our own store so far, 3 paid online via Razorpay/UPI and 1 paid in cash (Admin dashboard, cherysh.in/admin): CH-TCE7JU Rs 280 (18 Sep 2026), CH-62709A Rs 750 (26 Sep 2026), CH-A3AFB4 Rs 550 after discount, paid in cash (23 Sep 2026), CH-55F7BE Rs 380 (6 Oct 2026). Target of 100 not yet met. Also 175+ sales in person at the Mesa Flea Market on 4 Oct 2026 (logged in the Daily Tracker).
W4 — Content & idea finalisationMicro-influencer outreach started.13 Sept 2026SubmittedNot reviewedOutreach started 15 Oct 2026 on Instagram (@_cherysh_._): personalised barter-collab replies sent to 5 creators who had asked to collaborate - Nandu (@shine_with_nan), Riya (@itsactuallyriya), Suhani Kumari (@suhan_i0609), Rushda (@rushdamuhiq), Vanshika Dhawan (@vanshiikaadhawan). Screenshots compiled in 12A_Naman Mehta.pdf. Replies awaited.
W4 — Content & idea finalisationREVENUE CHECKPOINT — ₹5,000 cumulative verified revenue.13 Sept 2026SubmittedNot reviewedCumulative revenue with proof crossed Rs 5,000 on 10 Sep 2026 (Rs 5,135 by that date, Daily Tracker). Now Rs 93,688 as on 8 Oct 2026 (Dashboard). Drive folder: https://drive.google.com/drive/folders/1shlP2d4Hp8TQoipR2eeGTEgnJh1Eiu9K?usp=sharing
W5 — D2C store liveShopify store live with Razorpay checkout and trust signals.20 Sept 2026SubmittedNot reviewedStore live at https://cherysh.in with Razorpay checkout (custom store built on Lovable, not Shopify). Razorpay test payment recorded 18 Sep 2026, order CH-QV7F2S
W5 — D2C store liveOne real, paid purchase completed through your own checkout.20 Sept 2026SubmittedNot reviewedOrder CH-TCE7JU (Rs 280, Petal Pave Hoops) placed on the store by a customer and paid by UPI 936076818617 on 18 Sep 2026
W5 — D2C store live3 D2C stores studied, with notes on what you are copying and why.20 Sept 2026SubmittedNot reviewedStudied 3 Indian D2C stores on 26 Sep 2026. (1) Palmonas (palmonas.com): trust strip under the hero (8L+ customers, ships in 24 hours) and shop by recipient (gifts for her, gifts for him). We are copying the trust strip and the browse by recipient, not the inflated MRP anchoring (Rs 999 shown against Rs 3,184). (2) GIVA (giva.co): star rating and review count on every product card, and a Gifting Made Easy section with price bands (Rs 1,499 to Rs 2,899). We are copying visible ratings, so we will collect reviews from our first 60 units sold, and price bands for our hampers. (3) Salty (salty.co.in): free gift above an order value threshold, plus Gift Boxes, Bulk Orders and Influencer Program links in the menu. We are copying the threshold offer and a bulk orders link, which fit our Rs 1,000 hamper and our influencer outreach.
W5 — D2C store live10 orders received through the website.20 Sept 2026OverdueIn progressNot reviewed4 paid website orders so far (Rs 280, CH-TCE7JU, 18 Sep 2026; Rs 550 after discount, CH-A3AFB4, 23 Sep 2026, paid in cash; Rs 750, CH-62709A, paid 26 Sep 2026; Rs 380, CH-55F7BE, paid 6 Oct 2026). Two test orders on the store are excluded.
W5 — D2C store live15 total Instagram posts. Website launch posts live on Instagram and LinkedIn.20 Sept 2026OverdueIn progressNot reviewed14 posts and reels live on Instagram (checked 16 Oct 2026) (www.instagram.com/_cherysh_._/), including order now reels on 21, 22 and 25 Sep 2026; LinkedIn launch post published 18 Sep 2026: lnkd.in/p/ghu9vSfK. Target is 15 Instagram posts, 1 to go.
W5 — D2C store liveREVENUE CHECKPOINT — ₹15,000 cumulative verified revenue.20 Sept 2026SubmittedNot reviewedRs 93,688 cumulative revenue with proof as on 8 Oct 2026 (Dashboard: 228 paid orders, including Flea Market 1.0 on 4 Oct). Target of Rs 15,000 cumulative met and exceeded.