Revenue
₹71,876
Verified ₹63,362
Profit
₹11
Margin 0.0%
Week 10
₹4,025
308 units total
Cash on hand
₹11
Capital drawn ₹0
AOV
₹372
193 paid orders
Customers
189
4 repeat orders
Spend
₹71,865
Marketing ₹1,000 · COGS ₹52,750
Deliverables
0%
0 of 31 approved
Cash flow
Weekly money in vs out
Mix
Channel split
- Online₹18,790 · 28%
- Offline PopUpN/A
- Offline Direct₹16,610 · 24%
- B2BN/A
- Mesa Flea₹32,601 · 48%
Team
Members
- FounderDaksh Behl
- Brand & Marketingkalp jain
- Tech & ProductKarthik Kamath
- Finance & StrategyTanishkaa Harrish
- Ops & LogisticsHarshil Parekh
Data health
Sync status
CLEANEDLast sync 25 Oct · 03:23 pm (today)
Daily rows
216
Deliverable rows
31
Bad dates
0
Amounts cleaned
0
Missing units
0
Unknown channel
25
Evidence
Deliverables
| Evidence | |||||
|---|---|---|---|---|---|
| W1 — Launch & team formation | Team of 5 formed and the five roles assigned (Founder, Branding & Marketing, Tech & Product, Finance & Strategy, Operations & Logistics). | 23 Aug 2026 | Submitted | Not reviewed | N/A |
| W1 — Launch & team formation | One-minute idea pitch delivered to the cohort. | 23 Aug 2026 | Submitted | Not reviewed | N/A |
| W1 — Launch & team formation | LinkedIn post on 'starting something new' published by every founder. | 23 Aug 2026 | Submitted | Not reviewed | N/A |
| W1 — Launch & team formation | Pre-work for the Evidence Before Ideas workshop completed. | 23 Aug 2026 | Submitted | Not reviewed | N/A |
| W2 — Problem discovery | Minimum 50 customer interviews completed and documented in the template. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W2 — Problem discovery | Market-research pitch deck submitted. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W2 — Problem discovery | Business handles live: Instagram, LinkedIn, Facebook page and Facebook Marketplace. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W2 — Problem discovery | Landing page live and collecting pre-orders. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W2 — Problem discovery | 3 'we're building something' template posts published. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W2 — Problem discovery | LinkedIn post on market research, and 'A day in the field' content shot. | 30 Aug 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Landing page published on your own domain with a 'reserve yours' pre-order flow. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Meta Ads Manager set up with an active ad account, and a smoke-test ad set running. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Minimum 50 pre-orders captured on the landing page. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Top-3 competitor analysis submitted as a deck. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Company name finalised. Brand and packaging guidelines completed. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | 5 posts live on Instagram following the new brand guidelines; all handles updated. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | Vendors identified and unit economics drafted (selling price, landed cost, contribution margin). | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W3 — Problem solutioning | A day in the field' reel live, plus a LinkedIn post on building your own brand. | 06 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | MILESTONE — Pitch deck presented on Idea Finalisation Day. | 12 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | 5 competitor accounts studied; 3 reels broken down by hook, script, format and CTA. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | Journey reel live. 10 total posts live on Instagram. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | Vendor closed and signed, sample in hand, pricing finalised. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | 100 pre-orders on the landing page. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | Micro-influencer outreach started. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W4 — Content & idea finalisation | REVENUE CHECKPOINT — ₹5,000 cumulative verified revenue. | 13 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | Shopify store live with Razorpay checkout and trust signals. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | One real, paid purchase completed through your own checkout. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | 3 D2C stores studied, with notes on what you are copying and why. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | 10 orders received through the website. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | 15 total Instagram posts. Website launch posts live on Instagram and LinkedIn. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |
| W5 — D2C store live | REVENUE CHECKPOINT — ₹15,000 cumulative verified revenue. | 20 Sept 2026Overdue | Not started | Not reviewed | N/A |